...or can bring patients and doctors together...
"What can Apple bring to the table, er, wrist, that Timex and any one
of hundreds of cheap watches don’t already provide consumers?
That’s the question Harvard Business Review’s H. James Wilson asks today, and he comes up with a fascinating answer.
The iWatch, he says, won’t actually be a watch at all.
'Using
evidence and a bit of logic,' says Wilson, 'I bet the iWatch will be
much less a time piece and much more platform for auto-analytics and
managing yourself.'
He points to the growing trend of devices on
Apple Store walls that actually measure our own bodies, tracking our
stats, and other wearable tech. There are things like Fitbits, Nike
Fuelbands, and iHealth scales and blood pressure monitors hanging right
up there with the earpods, iPhone cases, and (yes) iPod nano wristwatch
bands.
Apple’s strength in designing products that we don’t even
know we need lies in its ability to simplify complicated sources of
information into a cohesive display or operating system. There are a ton
of analytics floating about out there, including our schedules, our
contacts, our health data, and our connections to other people. Imagine
putting all of these sources of info into one place. With an iWatch,
says Wilson, Apple can do the same thing, can 'make users’ experience of
time more intimate by tying it to who they are and what they care
about.'"
And to their health profile...
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