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Asia (China) is massively looking towards future... The Arab (Muslim) continent is divided: some are looking forward to hearing about the tomorrow-world... Emirates Airlines' compelling mantra is : "Hello Tomorrow". Turnover of Emirates accounts for 1/4 of the country's total. Europe is living (200%) in the past... The (not so compelling?) mantra here would sound more like: "History begins every morning" (cf. Tag Heuer's viral advertising)... America (the US) is divided too: California is not NY... whereas both are different from Ohio for instance... United States of America: not so united when it comes to answering the question: should we live in the future or in the past? Old world-new world... Is living in the now-world sooo shocking? (Pic: the Dubai Mall Indoor Souk)

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