IBM's Watson Set To Revolutionize Marketing http://t.co/lDX3Wpk6mX
— Jean Michel Billaut (@Billaut) September 5, 2013
Thanks to Watson, will IBM rise from the ashes and become so called "artificial" intelligence worldwide market leader? How will Google react?
Grâce à Watson, IBM renaîtra-t-il de ses cendres pour devenir le leader mondial de l'intelligence dite artificielle ? Comment va réagir Google ?
"Watson has been focused on predictive healthcare, customer service, investment advice and culinary pursuits. But they are not stopping there, IBM is allowing select customers to use 'Watson as a service' and may soon open it up to developers to build Watson apps.
"'If you train a system like Watson on domain A and domain B, then it knows how to make the equivalence between terminologies in different domains.' That means as Watson solves problems in chemistry; it can generate probable solutions in Physics and Metallurgy too.
Imagine how this might be applied to marketing. By using Watson as a service, a business could train Watson to understand its customers, then use predictive models to recognize new products or services that their customers will buy."
Computer calculated and automated growth hacking
"If you’re a marketer and not familiar with growth hacking, please study up fast. Growth hackers focus on innovative A/B testing techniques to maximize conversions on emails, websites, social media, online content or just about any digital media available to them. It’s a low cost but more effective alternative to traditional media.
I can see how Watson could proactively and intelligently test, measure and optimize digital content, ads, website pages even a company’s product to efficiently maximize customer growth. Andy Johns of Greylock, formerly a growth hacker for Facebook, Twitter and Quora told me that Facebook conducted 6 hacks a day to maximize growth opportunities. I suspect Watson could easily handle 10 times that amount.
This clearly is the digital march of progress. Watson has the potential to eliminate ineffective marketing, improve good marketing to great marketing, and to predict how to better spend marketing dollars in the future.
Put it all together and you’ve revolutionized marketing."